With the year-end holidays soon upon us, we are spreading festive cheer across Australia, New Zealand and the UK while reminding our users to ride responsibly this Christmas and New Year’s Eve. Our festive safety campaign aims to build on the work of Road Safety Week, Helmet Safety Awareness Week, Freshers Week and many dedicated ScootSafe™ events in our cities this year.

Over the festive period, our vehicles are typically used by more people, some of whom may be less familiar with the local riding rules. Through a multi-channel campaign including social media, in-app messaging and our online riding school ScootSafe Academy, we will put the spotlight on the importance of wearing helmets and parking responsibly as well as reminders not to tandem ride or drink and ride. Who knows? ‘Safety Santa’ might make an appearance at one of our ScootSafe events!

Lots of fantastic prizes are also up for grabs as part of our 12 Days of Christmas #NeuronXmasGiveaway happening on our Instagram pages! Neuron riders can stand to win free monthly passes, weekly passes and exclusive ride rewards for themselves and their friends. All they’ll have to do is follow us on our local Instagram pages and take part in our daily challenges from 13 to 24 Dec to qualify.

We thank our riders for an incredible 2022 and for making Neuron a part of their year-end celebrations, but remember to #ScootSafe and enjoy the ho-ho-holidays! Spot these safety videos on our social media pages and find out how you can #ScootSafe with Neuron.

This year, our riders took 8 million trips and clocked over 15 million KMs. That’s almost 375 times around the Earth! According to our recent research, 45% of these journeys have directly replaced a car trip, resulting in 1,100 tonnes of CO2 emissions avoided in 2022 alone. We’ve also expanded in 15 cities, including the addition of 8 new cities, cementing our position as the only micromobility operator in every Australian state and Canada’s fastest-growing operator. 

With our year-end festive safety campaigns still to come, we take a ride down memory lane to revisit some of our 2022 highlights:

From today until 9 October, Neuron celebrates its second Helmet Safety Awareness Week 2022 – an annual global safety campaign dedicated to promoting the importance of helmet wearing and safe and responsible riding. 

Around the world, research has shown that e-scooter riders who do not wear helmets are more likely to suffer from serious injuries – 28% of which occur to the head or neck. A recent study by researchers in Finland found that a majority of e-scooter riders who suffer head injuries were not wearing a helmet at the time of the accident and that wearing a helmet is a significant factor offering protection from traumatic brain injuries.

This year’s campaign aims to recognise riders who #ScootSafe by wearing helmets. During the week, riders featured on our social media platforms for safe and responsible riding will receive an exclusive rider coupon applicable for their next ride. 

Safety remains as Neuron’s number one priority and through Helmet Safety Awareness Week, we hope to be able to promote consistent helmet use amongst riders and encourage safe and responsible riding. 

We are thrilled to be launching ScootSafe Academy, Neuron’s interactive, online riding school with city-specific, training content that helps to educate riders, and also deliver targeted training modules to those who have broken the rules. The platform will provide riders in all our markets access to educational videos, quizzes, and games to help improve rider behaviour, and in turn, improve e-scooter and e-bike safety.