We are thrilled to launch our fourth-annual Festive ScootSafe campaign on December 2 across our global markets. In partnership with the Australian Road Safety Foundation (ARSF) and the Traffic Injury Research Foundation (TIRF) in Canada, our goal is to raise awareness about the dangers of drinking and riding e-scooters and to share essential safety tips for the Christmas and New Year holidays.

During the festive season alcohol consumption can double, with many people more likely to overindulge than any other time of the year. While most drink responsibly, those who don’t risk hangovers, reduced productivity, strained relationships, and the temptation to drink and drive, with potentially life-changing consequences. To combat riding under the influence, at key times over the festive season, Neuron users will be required to take an in-app cognitive reaction test before starting their trip. Riders who fail the test will be locked out of the service.

Together with ARSF and TIRF, here are our top safety tips for riding during the holiday season:

• Don’t ride while intoxicated. Plan a safe way home by taking public transport, catching a lift or walking.

• Ride to the conditions. Use good judgement and ride slowly when navigating through areas with high foot traffic, low visibility, or slippery or icy surfaces due to winter.

• Wear a helmet to significantly reduce the risk of sustaining a severe injury by a massive 70%. 

• Stay off your phone and remove earphones to avoid distractions. Keep both hands on e-scooter handlebars, stay alert and fully focused on the surroundings.

• Give way to pedestrians and mobility devices, such as wheelchairs. Ring the bell to alert others before overtaking.

• Follow local parking guidelines. Ensure e-scooters are parked properly so they don’t block pathways or disrupt pedestrian flow.

Throughout the campaign, our Safety Ambassadors will be at key e-scooter locations to promote safe riding and parking. We encourage riders to visit our online ScootSafe Academy for incentivised quizzes, videos, and games. Keep an eye on our social media for these festive safe riding tips but, most importantly, let’s enjoy the festivities safely and responsibly!

We are kicking off our fourth Helmet Safety Awareness Week from 21 to 29 September across Australia, New Zealand, Canada and the UK. This year’s campaign, also referred to as ‘Golden Helmet Week’, will be launched in partnership with the Australian Road Safety Foundation (ARSF) and the Traffic Injury Research Foundation (TIRF) in Canada. 

Wearing a helmet when riding an e-scooter is a legal requirement in Australia and some cities across Canada, but they are also strongly advised in New Zealand and the UK. To build on our ongoing efforts to promote helmet use, we are committing up to AU$100,000 globally through helmet incentives, in-person and online rider education, as well as a rider competition.

During the campaign, we will be equipping golden helmets on a handful of e-scooters in each city for the ‘Golden Helmet Challenge’. Simply find one, unlock it from the e-scooter’s app-controlled helmet lock, then wear them to protect yourself, and stand a chance to win a free trip on us. For an extra bonus, take an in-app ‘helmet selfie’ to earn credits for future rides.