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18 September 2024

Neuron celebrates fourth Helmet Safety Awareness Week with golden helmets!

Riders who spot and wear our special edition golden helmet when riding a Neuron e-scooter stand to win free trips

18 September 2024

We are kicking off our fourth Helmet Safety Awareness Week from 21 to 29 September across Australia, New Zealand, Canada and the UK. This year’s campaign, also referred to as ‘Golden Helmet Week’, will be launched in partnership with the Australian Road Safety Foundation (ARSF) and the Traffic Injury Research Foundation (TIRF) in Canada. 

Wearing a helmet when riding an e-scooter is a legal requirement in Australia and some cities across Canada, but they are also strongly advised in New Zealand and the UK. To build on our ongoing efforts to promote helmet use, we are committing up to AU$100,000 globally through helmet incentives, in-person and online rider education, as well as a rider competition.

During the campaign, we will be equipping golden helmets on a handful of e-scooters in each city for the ‘Golden Helmet Challenge’. Simply find one, unlock it from the e-scooter’s app-controlled helmet lock, then wear them to protect yourself, and stand a chance to win a free trip on us. For an extra bonus, take an in-app ‘helmet selfie’ to earn credits for future rides.

Our Safety Ambassadors will be out in greater numbers at e-scooter hotspots or at ScootSafe events throughout the week, reminding users to follow the riding rules. We will also be promoting safe riding through a series of safety videos on social media and rider emails, as well as through incentivised quizzes, videos and games on our online ScootSafe Academy.

Helmets are one of the simplest and most effective ways to prevent serious injury in the unlikely event of an accident. Everyone should wear a helmet to protect themselves during Helmet Safety Awareness Week and beyond!

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